I am a Performance Marketer passionate about helping brands and business owners scale their online presence and maximize their advertising returns.
With expertise in Google Ads, Meta Ads, and SEO, I create data-driven campaigns that drive engagement, conversions, and revenue. I specialize in crafting high-performing ads that optimize ROAS (Return on Ad Spend), ensuring every marketing dollar works efficiently for your business.
I understand that as a business owner, your time is valuable. While you focus on growth and strategy, I handle the end-to-end management of paid campaigns, audience targeting, and analytics - so you get measurable results without the stress.
Let’s work together to turn clicks into conversions and scale your brand with performance-driven marketing.
Lucknow University | 2020 - 2022
During my masters I worked on dessertation project and learned how to do R&D and write a book. On behalf of my college I was a representative in many of the conferences and worked upon my presentation and debate skill. During my 1st year I got familiar with the Digital Marketing domain,which paved my way towards building better career.
Lucknow University | 2017 - 2020
Throughout my enriching three years of undergraduate studies, I dedicated myself to personal growth and actively engaged in various cultural activities, ultimately fostering valuable qualities of leadership and discipline. Within the academic realm, I delved into the intricacies of Income Tax, acquiring a comprehensive understanding and achieving a remarkable first division in my bachelor's degree.
NIELIT | June 2018 - May 2019
I successfully completed an O-level diploma course, enriching my expertise in various areas. The course provided me with comprehensive knowledge of web design, ICT resources, IT tools, and business systems. Furthermore, I gained a profound understanding of programming and honed my problem-solving skills through C language.
Alike | April 2025 - Aug 2025
Led performance marketing for ADP (Abu Dhabi Passes) and international City Tourist Passes, driving pan-India demand through strategic Meta and Google campaigns. Spearheaded the all-India summer campaign “Visa on Us, Summer on You,” generating strong engagement and qualified travel leads across metro and Tier 1 cities. Optimized campaigns through advanced audience segmentation, geo-targeting, and creative testing, delivering measurable growth in leads while maintaining efficient CPL and ROI.
Jai Veeru Creatives | Dec 2022 - March 2025
I specialize in performance marketing, managing Google and Meta Ads campaigns with budgets of ₹3 lakhs/month, driving high-ROAS lead generation for leading real estate brands. I implement advanced audience targeting, conduct A/B testing, and leverage data insights to optimize conversions. Alongside execution, I contribute to SEO strategy, deliver persuasive presentations, and provide growth-focused consultancy to scale businesses.
Sukudo Analytica | July 2022 - Nov 2022
Led digital marketing initiatives for 15 clients across apparel, hospitality, CRM, and footwear sectors, managing social media and paid advertising campaigns. Executed and scaled Search and Meta campaigns within defined budgets, driving consistent revenue growth and improved ROAS through data-driven optimization. Delivered structured funnel reports and growth presentations while collaborating with design and sales teams to build high-converting strategies and maximize customer lifetime value.
Eiliana Technologies | July 2020 - Oct 2021
Have worked upon off page SEO activities and Email marketing. Increased the efficiency of the website by working on efficient Title & Meta Description and brought its keyword under top-7 on google ranking. Handled its Social Media Accounts and managed weekly content calendar and kept track of monthly reports. Have conducted effective keyword research, backlink audit, and data fetching.
Search campaign structuring & optimization, Performance Max & display advertising, Audience segmentation & remarketing, Bid strategy management, Quality Score improvement, Budget scaling & ROI maximization.
Full-funnel campaign strategy (Awareness to Conversions), Custom & Lookalike Audience targeting, Lead generation & conversion campaigns, Creative testing & performance optimization, Pixel setup & event tracking, Cost per lead (CPL) & ROAS optimization.
GA4 setup & configuration, Conversion & event tracking, Audience creation & segmentation, Funnel & user behavior analysis, Traffic source attribution, Performance reporting & data-driven optimization.
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